The SalesReach 5 Step Playbook to Getting Your Dream Job

josh fedie with a big mug of coffee

It’s a tough job market out there right now. Landing any job, let alone getting your dream job is going to take creativity and perseverance.

A lot of people will give you the advice that the job application process is a numbers game. It all has to do with the number of at-bats, right? Just send your resume out to as many companies as possible and you’ll land one.

We don’t believe that’s good advice.

Instead, you should invest the time in a quality application.

The experts on many employment help websites will tell you, finding the right hiring manager is a great way to up your chances of getting an interview.

Really what they’re saying is, you need to take a personalized approach to your application.

If you’re looking to make run for your dream job, or you’re like most people and realize that your next employer is going to have the pick of the litter, this is for you. Consider this your new playbook for getting hired.

To set this up: LinkedIn is how. SalesReach is what.

Play #1 Find your unfair advantage

Most firms have a strictly standardized approach to the application intake process. It’s a good thing. Every application’s information is formatted in a predictable way, the same attachments come through, and the screening questions get answered.

Consistency and uniformity don’t work in your favor when you’re one of a couple thousand. Actually, most hiring managers are overwhelmed with information and applications that look just as qualified as the next.

New York Times bestselling author Austin Kleon said, “Dress for the job you want not the one you have.”

We think the same is true online. Your application is actually an opportunity to demonstrate your skills. How you apply for your job matters.

Why not pull out the big guns for your dream job?

A great way to stand out in the application process is by taking a highly customized approach to your application.

Personalize everything to the person who will hire you. Your unfair advantage is a content strategy for your dream employer’s application process.

The secret: your application ads value instead of requests of value form the hiring manager.

When others are saying, “Give me a job,” you’ll stand out by saying, “Here’s how you’ll benefit from my help.”

Ask yourself, “What other than my resume demonstrates the value I can bring?”

This process can take time. It’s even more effective when it’s put into play before you see the dream opening. However, it gets results.

If you’re willing to put that kind of effort into trying to customize your entire application, then the hiring manager will see that you’re willing to put the effort in when you get the job.

When you’re putting together your application thinks whether or not you would value receiving this application over the hundreds of others today.

In practice: SalesReach bundles up your entire application. Use one link to manage each application. Get your application in a regular way, do what everyone else has to do but wow the hiring manager with new ways to tell your story. With SalesReach, actually demonstrate your expertise not just write about it.


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Play #2 Get inside their head

It’ll only take a few minutes to use LinkedIn to find the appropriate hiring manager for the job you’re applying to.

A lot of people are actually afraid to visit a manager’s profile. Don’t be afraid, do this because LinkedIn reveals who’s viewed a profile. Use this LinkedIn notification to your advantage and get on your hiring manager’s radar.

I want to emphasize getting to know the hiring manager.

Assume everyone else has access to the hiring manager’s first name, title, and company mailing address. You should get that information, then do a little more research.

Use LinkedIn to get to know this person. What are they interested in? Do you share anything in common? What words did they use when they announced the opening at their company?

Here’s the secret to finding what your hiring manager cares about via LinkedIn:

The See All Activity button has so much useful information. (I think they designed it to be hard to find).

A lot of HR systems have keyword filters. So, make sure you do your best to get past the filters. That’s only half the battle though. You also have to get inside the hiring manager’s head.

Creating a memorable experience is your secret weapon.

The sooner you start building a relationship the better. Start engaging with the hiring manager’s content on LinkedIn. If you’re minutes away from hitting submit on your application consider this your homework for the interview.

Make sure you at least take notes on what matters to them.

Note: don’t send a LinkedIn connection request with them just yet, we’ll go over that later.

The notes you take on your hiring manager’s profile and activity should guide your approach in customizing your application.

Get a boost – Go above and beyond with SalesReach. Use the platform to boost your application with new opportunities to tell your story and demonstrate your skills. Provide the hiring manager with an application that actually makes the application review process easier. That’ll wow them.

#3 Personalize your outreach

Recently SalesReach’s CEO Josh Fedie was on the BomBomb Customer Experience podcast. He pointed out there are two aspects of personalization that help people in sales make better connections.

You should bring yourself into your outreach as well as tailor it to the person you’re talking to. Try to build a connection. Look for shared experiences or problems that you know how to solve.

If you think you have an in, take it. Use your notes to tailor your message and send them a link to your SalesReach page.

SalesReach is not a resume. It’s a better way to make a connection. You’re not sending a resume to someone on LinkedIn.

It’s your job to find something in common. Message them with something of value. Your resume just like your LinkedIn profile are additional, “there if you need it,” assets. The job was created to solve a problem, do you have a solution?

Moreover, if you find that someone could introduce you, reach out to them. If they’re able to deliver your SalesReach page a manager at their company the odds will be in your favor.

Use your discretion when engaging on social and especially when you’re reaching out. If you’re able to provide value then do it. The last thing you want to do is come across as pushy or annoying.

In practice: SalesReach brings life to the application process. Your resume has a face and your presentation is more like a handshake. Make sure your personality is present in your application. Video, social media, and sharing your bio are great ways to kick off a conversation.

#4 Follow the 80/20 rule

Providing personalization at scale is really hard. You’re going to need ways to remain efficient.

One of the best ways to do that is to set up a repeatable process that allows you to focus on the 20% of effort that will get you most of the results.

Instead of creating a new SalesReach page, for example, you might clone one that worked and personalize it where it counts.

With Salesreach in your back pocket, you’ll be able to focus on grabbing the attention of the person you’ll eventually send it to.

When you reach out, get to the point.

You only have five sentences maximum to get your point across.

Quick video on LinkedIn’s “smarter messaging” principle.

People love talking about things that interest them. Right now, they’re probably interested in filling a position to solve a problem. Get them talking by asking them a question they’ll be excited to answer.

Somewhere in the conversation will be your moment. Then it’s on you to pull the trigger on the SalesReach page you’ve created.

Handover a SalesReach page with the appropriate context. Make them want to click the link.

This is your opportunity to jumpstart the interview process.

How that works: SalesReach’s asset management system should contain more than your resume and cover letter. Set up assets as links to previous work examples, private case studies, or an interesting article you wrote. With video and a personal note, you can quickly explain what they are and why they’re important.

Play #5 Keep following up

Though persistence does pay off the power of being persistent is far outmatched by being persistent with a purpose. The difference between annoying and welcome is your purpose.

Demonstrate that you’re actually interested in this company beyond the application window. Continue to follow the decision-makers and engage with their content.

We’re hoping you’ve been lucky enough to land a formal interview keep up your content strategy even afterward.

One of your best opportunities during the interview process will be to follow up to say thank you. Don’t waste this with a simple thank you letter or boilerplate copy. It’s another chance to share value.

If you interviewed well, now would be the best time for that connection request. It’s okay to request a connection with your interviewer, just wait until after a decision has been made.

Try it: The SalesReach asset management system makes it easy for you to update the page with new assets. SalesReach pages should reflect the relationship. After your interview, you should try to think about how you can enhance the perfect thank you letter with video and more value.

Wrapping up

The best part about this quick and easily scalable playbook is that it’s all an investment in your personal brand. That will extend beyond your next job. Also, there’s a way to get all of this done using only free technology. LinkedIn is free and so is SalesReach, check out the SalesReach Hired program.

Depending on your situation you may choose to accelerate this playbook or play the long game. We certainly think a little bit over a longer period of time is better than a lot all at once. However, you should experiment.

If it’s your dream job or a position you really want to move quickly on try introducing the personalized SalesReach page you made for the opportunity in the same section as your contact information and at the end of your cover letter. Call out why you made the page and make sure they’ll want to check it out.

The best way to use SalesReach in the job hunt is to emphasize what won’t stand out on a single page resume and give your application a boost. You’ll need to get that resume and the fundamentals down just like everyone else but this playbook should be your competitive edge.


Complete this playbook, get SalesReach for free today.

👉 Sign-up for SalesReach Hired.