James Carbary of Sweet Fish Media on Content-Based Networking During COVID-19

james carbary salesreach

This episode of The Founders Mentality is our most meta episode yet! We’re podcasting about podcasting as a service for businesses who want to start podcasting to connect with other businesses. That’s James Carbary’s niche, producing podcasts for B2B brands.

Sweet Fish Media is a podcasting agency for B2B brands. According to James podcasting is the easiest and most effective way to turn your executives into thought leaders. Sweet Fish helps them with all the technical complexities and media production so execs can just do their thing.

Josh and James have been riffing with each other about business, content marketing, and personal branding going since they first ran into each other in Boston at a tiny sushi restaurant in Boston a year ago It was high time we had James on the show.

Jame Carbary of Sweet Fish Media on The Founders’ Mentality

  • 00:05:50 Podcasting as a business strategy
  • 00:12:00 The greatest sales hack
  • 00:20:45 Jame’s founder story includes: Oklahoma, Private Jets, Barry Sanders Giants, Cowboys, Nascar, and Helicopter Logistics
  • 00:26:00 Why SDR’s make the greatest podcast hosts
  • 00:32:30 CEO’s are sleeping right now
  • 00:34:15 Jame’s challenge to founders
  • 00:36:10 What if your employees create a personal brand?
  • 00:38:25 Dave Gerhardt @ Me
  • 00:40:00 The fast track to becoming an expert in a space
  • 00:47:30 During COVID-19 people are listening now more than ever
  • 00:52:00 Overnight people got comfortable on camera, they had to
  • 00:55:30 Check out the Content-Based Networking Book
The newest arrival to the SalesReach library. Thanks for sending this over James Carbary and Logan Lyles Really looking forward to reading this one!

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