Posts by Jerod Greenisen

Ethan Beute on How Showing Your Personality Sets You Apart; Video for Sales Makes You The Differentiator

guest ethan beute on buyer enablement podcast

Ethan Beute is the Chief Evangelist for BombBomb. He breaks down why you are better face-to-face when it comes to driving engagement in B2B—even post-pandemic. Video for Sales Brings Life Back to Selling On the podcast, Ethan advocates for video messaging in your business development efforts and explains exactly how you can scale creating personal

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What is Marketing’s Role in Buyer Enablement?

buyer enablement and marketing

Buyer enablement is the shared responsibility of the revenue team and marketing departments are well-positioned to adapt to the new buyer’s journey by adapting content marketing programs to how buyers actually buy Have you had to buy something recently that you really didn’t know anything about? For me, that was shopping for engagement rings. The

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A little help from my friends| On The Rocks Episode 10

For anyone who works in sales or marketing, you know that relationships drive business. Other reps on the floor can push you to be a better rep, other marketers on LinkedIn can inspire you to get more things done, and customers can reveal to you a perspective you would never have imagined. That’s the focus

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What is buyer enablement?

There’s one word to keep top of mind when it comes to buyer enablement, that word is ‘easy.’ Buyer enablement is so important today because the typical buying journey of the B2B buyer is anything but easy. Actually, research and advisory firm Gartner recently described the B2B buying journey as “a long, hard slog.” Have

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The Era of Buyer Enablement is Here

When we started SalesReach we knew that if we were going help salespeople we had to prioritize the experience of the buyer. A lot of tools focus on helping salespeople get better at logging information, sending better emails, and accessing content. However, most of that gets in the way of delivering value to the customer.

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